Vaping & The Little Known Facts

When you first start vaping, we know there’s already quite a lot to learn. You need to figure out which coil resistance is best for you, your nicotine strength, salts or freebase and choose the right PG/VG ratio. Often, that’s enough information for most people. However, if you’re a bit curious about where vapes came from, how they work and how they stack up on the safety front - we can help. While these facts might not win you any bonus points in the next pub quiz, they might make the conversation a little easier the next time someone who doesn’t vape asks you how much you really know about vaping.

It’s not “smoking” because nothing actually burns.

Something we see a lot is articles referring to using an e-cig as “smoking a vape” which always looks a bit off to us. The reason being is that when you press the button on your vape battery, you’re not actually burning anything. Inside the tank (or pod) your coil is heating up just enough to evaporate your e-liquid. While it might feel warm when you’re using a higher powered vape, that’s more to do with the size of the coil and the wattage you’re using. The only time anything will ever burn is if your tank is empty and you fire the battery anyway. That’s when you get that rather unpleasant “metallic” flavour and harsh throat hit because the cotton surrounding the coil is getting burnt. Simple way to avoid this? Just keep your tank topped up with your favourite e-liquid.

Following on from that - vaping is considered to be 95% safer than smoking(1).

Public Health England have endorsed vaping as being a safer alternative - which is why you’ll find it in campaigns like Stoptober. It’s also supported by the NHS and in the last few years, less people have been self-referring to the NHS for quitting smoking because they’ve been picking up a vape instead.

Nicotine in itself isn’t all that bad for you.

It’s not carcinogenic either(2). While a lot of people associate nicotine with cancer, that mostly comes from the fact that nicotine is the addictive part of smoking. Nicotine is more addictive in smoking because of the thousands of other ingredients - whereas in vaping, it’s really just there to give you the buzz you’re used to. Nicotine is a stimulant while also offering a feeling of calm - a little like your morning cup of coffee.

Yes, there is quality control and regulation (certainly in the UK and Europe at least).

A lot of the articles saying “we don’t know what’s in vape liquid!” are from the US. The FDA is currently going through a testing period to regulate the e-liquid and vaping industry at the moment. In the UK and Europe we have TPD - the Tobacco Products Directive which says what can and can’t be in e-liquids. What’s OK? Vegetable glycerin, propylene glycol, nicotine (within a 20mg maximum strength) and flavouring. What’s not OK? Colourings, taurine, caffeine or diacetyl.

E-cigs are still relatively new, but perhaps not as new as you might think.

Hon Lik invented and patented the first e-cigarette back in 2003 after his father passed away from smoking related lung cancer. The original model was most similar to one of those old school eGo vape pens, with a simple tank that screws onto a battery. E-cig design has come a long way since then, with the invention of dual-cell box mods, RDAs, pod vapes and plenty of other interesting bits. Vaping has been around in the UK since 2011 and these days there are an estimated 2,000 vape shops on the high street.

Vaping is no longer just an “alternative” or hipster thing to do.

This might have been the case back in 2011 - but these days, you’re in good company if you vape in the UK. There’s now over three million of us (yep, six zeros). When you’re having a puff on the way home from your commute or heading out for the evening, keep an eye out - chances are you’ll notice more people vaping than you realised.

Bearing how mainstream it is these days, there’s also a whole vape subculture.

On instagram you can find accounts with thousands of followers trying different e-liquids, posting videos of their best tricks and reviewing the latest kits. There are also vaping conventions and entire competitions dedicated to blowing the biggest clouds (affectionately referred to as “cloud chasing”). They use super high VG e-liquids, incredibly low resistance coils and high wattage vaping to create plumes of vapour you’d expect to come out of a steam engine.

The most popular flavours to vape these days are actually fruit.

We’ve got over 500 fruit flavoured e-liquids on E-Liquids Superstore and you guys just can’t get enough of them. While plenty of people might start out with a tobacco or menthol (absolutely nothing wrong with that either), more people are reaching for things like strawberry, mango or pineapple (or a combination of a few fruit flavours).

Vaping legislation varies massively worldwide.

While the UK (and USA) are incredibly vape friendly for the most part, blowing clouds in some countries can land you in some pretty hot water. It’s always worth checking whether you’re allowed to vape in the country you’re heading off on holiday to. Australia for example, is a bit of a grey area. While it’s not legal to buy nicotine over there, you’re allowed to bring it in from overseas and laws regarding vaping vary from state to state. India is currently looking to make vaping illegal while vaping in Thailand could even land you in jail.


If you’re one of the UK’s three million regular vapers, want to give a fruit e-liquid a whirl (if you haven’t already) or want to give cloud chasing a go - don’t forget you can stock up with us. All the e-liquids you’ll find on E-Liquids Superstore are 20% less than the usual retail price (and if you find a cheaper price elsewhere - we’ll match it).



  1. E-cigarettes around 95% less harmful than smoking -
  2. Nicotine Does Not Cause Cancer - Dana-Farber Cancer Institute

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